Social Innovation, Inc. By Jason Saul.

A new book on social innovation will give businesses ideas for selecting the right social innovation strategy. Ever since the game-changing launch of CK Prahalad’s The Fortune at the Bottom of the Pyramid, business leaders across the world have been searching for viable ways to enter untapped markets. Unfortunately, the “fortune” has been hard to come by, with many multi-national companies struggling to figure out how to make money from entering the “BOP” market. Jason Saul, author of the forthcoming book Social Innovation, Inc. (Jossey-Bass, Oct 2010), offers novel ways to think about responsible business, giving readers many largely unknown examples of innovative companies driving business growth through social change. Read More